WE STEEP STRATEGY, SPACE & IDENTITY TO EXTRACT THE TRUE ESSENCE OF YOUR BRAND
TRUE DISTINCTION TAKES TIME
We curate cohesive 360° ecosystems—macerating raw ideas into refined brand identities, custom packaging, and physical spaces.
TRUE DISTINCTION TAKES TIME
We curate cohesive 360° ecosystems
macerating raw ideas into refined brand identities,
custom packaging, and physical spaces.
TRUE DISTINCTION TAKES TIME
We curate cohesive 360° ecosystems
macerating raw ideas into refined brand identities, custom packaging, and physical spaces.
Bogotá
Born creative
Our Concept: The Philosophy of Maceration
Macerar (v.): To steep, soak, and infuse raw elements over time to extract their richest essence, depth, and character.
Our Concept: The Philosophy of Maceration
Macerar (v.): To steep, soak, and infuse raw elements over time to extract their richest essence, depth, and character.
Our Concept: The Philosophy of Maceration
Macerar (v.): To steep, soak, and infuse raw elements over time to extract their richest essence, depth, and character.
we are a a multidisciplinary creative studio bridging the structural discipline of architecture with the emotional essence of brand strategy.
we are a a multidisciplinary creative studio bridging the structural discipline of architecture with the emotional essence of brand strategy.
we are a a multidisciplinary creative studio bridging the structural discipline of architecture with the emotional essence of brand strategy.
Services
We believe a brand is not just a logo, and a space is not just a room. They are living, breathing experiences created through intention, patience, and precise craft.
01. BRANDING
01. BRANDING
01. BRANDING
VISUAL IDENTITY & STRATEGY
BRAND STRATEGY & MARKET POSITIONING
BRAND STRATEGY & MARKET POSITIONING
BRAND STRATEGY & MARKET POSITIONING
BRAND GUIDELINES
BRAND GUIDELINES
BRAND GUIDELINES
LOGO SUITES & VARIATIONS
LOGO SUITES & VARIATIONS
LOGO SUITES & VARIATIONS
TYPOGRAPHY SYSTEMS
TYPOGRAPHY SYSTEMS
TYPOGRAPHY SYSTEMS
COLOR PALETTES
COLOR PALETTES
COLOR PALETTES
CUSTOM ILLUSTRATION SUITES
CUSTOM ILLUSTRATION SUITES
CUSTOM ILLUSTRATION SUITES
02. PACKAGING DESIGN
02. PACKAGING DESIGN
02. PACKAGING DESIGN
Product & Tactile Experience
STRUCTURAL PACKAGING DESIGN
STRUCTURAL PACKAGING DESIGN
STRUCTURAL PACKAGING DESIGN
MATERIAL & FINISH GUIDANCE
MATERIAL & FINISH GUIDANCE
MATERIAL & FINISH GUIDANCE
CUSTOM PRODUCT LABLES
CUSTOM PRODUCT LABLES
CUSTOM PRODUCT LABLES
ILLUSTATION & PATTERN DESIGN
ILLUSTATION & PATTERN DESIGN
ILLUSTATION & PATTERN DESIGN
BRAND GUIDELINES
BRAND GUIDELINES
BRAND GUIDELINES
03. INTERIOR DESIGN
03. INTERIOR DESIGN
03. INTERIOR DESIGN
Architecture & Spatial Experience
INTERIOR CONCEPT & MOODBOARD
INTERIOR CONCEPT & MOODBOARD
INTERIOR CONCEPT & MOODBOARD
SPATIAL LAYOUT PLANNING
SPATIAL LAYOUT PLANNING
SPATIAL LAYOUT PLANNING
ENVIRONMENTAL GRAPHIC DESIGN
ENVIRONMENTAL GRAPHIC DESIGN
ENVIRONMENTAL GRAPHIC DESIGN
WAYFINDING & CUSTOM SIGNAGE
WAYFINDING & CUSTOM SIGNAGE
WAYFINDING & CUSTOM SIGNAGE
FURNITURE & LIGHTING SELECTION
FURNITURE & LIGHTING SELECTION
FURNITURE & LIGHTING SELECTION
MATERIAL SPECIFICATIONS
MATERIAL SPECIFICATIONS
MATERIAL SPECIFICATIONS
Testimonials
Working with Macera on my studio's rebranding was a wonderful experience. She truly understood my essence and transformed my ideas into a visual identity that is far more elegant, authentic, and professional.
I loved feeling heard throughout the entire process and seeing how she managed to capture exactly what I wanted to convey with my brand. I am thrilled with the result and definitely recommend her work.
Yoxibeth de la Cruz
yoxinails
I am absolutely delighted with Macera’s work on the Frenchou branding. She perfectly understood the brand's essence and transformed my ideas into a beautiful, cohesive visual identity full of personality. Throughout the process, she was incredibly professional, creative, and attentive to every detail, while always remaining open to my ideas. The result exceeded my expectations, and I feel that Frenchou now much better reflects the message I want to convey as a brand. I highly recommend her. Thank you, María Camila, for your talent, dedication, and for making this such a wonderful experience.
Dennis Schwebel
Frenchou
Testimonials
Working with Macera on my studio's rebranding was a wonderful experience. She truly understood my essence and transformed my ideas into a visual identity that is far more elegant, authentic, and professional.
I loved feeling heard throughout the entire process and seeing how she managed to capture exactly what I wanted to convey with my brand. I am thrilled with the result and definitely recommend her work.
Yoxibeth de la Cruz
yoxinails
I am absolutely delighted with Macera’s work on the Frenchou branding. She perfectly understood the brand's essence and transformed my ideas into a beautiful, cohesive visual identity full of personality. Throughout the process, she was incredibly professional, creative, and attentive to every detail, while always remaining open to my ideas. The result exceeded my expectations, and I feel that Frenchou now much better reflects the message I want to convey as a brand. I highly recommend her. Thank you, María Camila, for your talent, dedication, and for making this such a wonderful experience.
Dennis Schwebel
Frenchou
Testimonials
Working with Macera on my studio's rebranding was a wonderful experience. She truly understood my essence and transformed my ideas into a visual identity that is far more elegant, authentic, and professional.
I loved feeling heard throughout the entire process and seeing how she managed to capture exactly what I wanted to convey with my brand. I am thrilled with the result and definitely recommend her work.
Yoxibeth de la Cruz
yoxinails
I am absolutely delighted with Macera’s work on the Frenchou branding. She perfectly understood the brand's essence and transformed my ideas into a beautiful, cohesive visual identity full of personality. Throughout the process, she was incredibly professional, creative, and attentive to every detail, while always remaining open to my ideas. The result exceeded my expectations, and I feel that Frenchou now much better reflects the message I want to convey as a brand. I highly recommend her. Thank you, María Camila, for your talent, dedication, and for making this such a wonderful experience.
Dennis Schwebel
Frenchou