Instead of starting from scratch, we macerated Alma Silvestre's original roots to extract a richer, more flexible visual identity.
Color Palette Expansion: We honored their original color identity while introducing two new contrasting accent tones. This subtle shift immediately added depth, improved visual hierarchy, and gave the brand vibrant flexibility across both digital and physical touchpoints.
Logo Refinement: We applied strategic micro-adjustments to their original logo—polishing execution and balance without losing brand recognition.
Custom Illustration & Pattern Suite: The primary focus of our work was creating a bespoke illustration system and flexible pattern set. This gave the brand the visual room it needed to expand seamlessly onto product packaging, coffee shop collateral, and brand touchpoints.
To build an emotional connection between Alma Silvestre and their community, we developed an authentic brand mascot: a sloth native to the coffee fields where their beans are harvested.
This character became the heart of the brand’s narrative. Through this mascot and custom pattern illustrations, we illustrated Alma Silvestre’s complete farm-to-cup journey:
The Cultivation: Nurturing the crop directly on the land.
The Craft: Carefully harvesting and packaging the artisanal beans.
The Experience: Serving the final cup inside their local coffee shops.
By combining strategic refinement with custom illustration, Alma Silvestre evolved from a simple local producer into an immersive, storytelling-driven brand. The final packaging design and brand assets now connect with customers on store shelves and in-shop environments—proving that when you steep a brand with intention, every touchpoint tells a story.
