about
MACERA
about
MACERA
Like any extraordinary creation, iconic brands are not rushed. They are macerated.
MACERA is a multidisciplinary creative studio bridging the structural discipline of architecture with the emotional essence of brand strategy.
Like any extraordinary creation, iconic brands are not rushed. They are macerated.
MACERA is a multidisciplinary creative studio bridging the structural discipline of architecture with the emotional essence of brand strategy.
Like any extraordinary creation, iconic brands are not rushed. They are macerated.
MACERA is a multidisciplinary creative studio bridging the structural discipline of architecture with the emotional essence of brand strategy.
Like any extraordinary creation: iconic brands are not rushed.
They are macerated.
MACERA is a multidisciplinary creative studio bridging the structural discipline of architecture with the emotional essence of brand strategy.
Like any extraordinary creation: iconic brands are not rushed.
They are macerated.
MACERA is a multidisciplinary creative studio bridging the structural discipline of architecture with the emotional essence of brand strategy.
Like any extraordinary creation: iconic brands are not rushed.
They are macerated.
MACERA is a multidisciplinary creative studio bridging the structural discipline of architecture with the emotional essence of brand strategy.
THE MACERATION METHOD
We believe a brand is not just a logo, and a space is not just a room. They are living, breathing experiences created through intention, patience, and precise craft.
Step 1
THE INFUSION
(Strategy & Naming): We immerse ourselves in your vision, analyzing your market, defining your voice, and establishing a rock-solid strategic foundation.
Step 2
THE EXTRACTION
(Visual Identity & Packaging): We distill raw concepts into bespoke logos, custom illustrations, packaging, and tactile collateral that command attention.
Step 3
THE ENVIRONMENT
(Architecture & Interiors): We translate your brand identity into physical space. Crafting spatial layouts, signage, and interior atmospheres where your brand is breathed in every corner.
Frequently asked questions
Quick answers to common questions. If you need more, just ask.
How long does a project take from start to finish?
Like any extraordinary creation, true design cannot be rushed—it requires time to steep. Our project timelines depend on the depth of the extraction: - Branding Básico: 4 Weeks - Branding Plus & Branding Extra (Packaging): 5 Weeks - Rebranding: 6 Weeks - Branding & Interior Design 360°: 10+ Weeks **Note: Timelines begin once the onboarding phase (brief, signed contract, and initial deposit) is completed.
What is your payment structure and options?
We operate on a structured payment plan to ensure project momentum and commitment: Standard Projects: A 50% initial deposit is required upon signing the contract to secure your spot on our studio calendar. The remaining 50% final balance is due upon final presentation approval prior to offboarding and file delivery. Payment Methods: We accept bank transfers and digital payment channels. Custom installment plans are available for our Branding & Interior Design 360° package upon request.
What final deliverables will I receive at offboarding?
At the conclusion of our process, you will receive a comprehensive, production-ready asset package: Visual Identity: Primary logos, secondary marks, brand icons, color specs, and font files organized in web and print formats (.SVG, .PNG, .EPS, .PDF). Brand Guidelines: A complete style manual outlining how to apply your identity, typography, colors, patterns, and art direction. Spatial & Physical Assets: Vector dielines for packaging, high-resolution 3D renders, spatial layouts, or environmental signage specs (depending on your selected package).
What if I need adjustments during the design process?
Refinement is an essential part of the extraction process. All branding packages include 2 rounds of adjustments built directly into the project timeline. This allows us to fine-tune the selected creative direction, color palettes, or layout details so the final result aligns with your vision.
Can I add standalone services like Shopify or extra collateral later?
Yes. You can enhance any core branding package with our Add-ons (Complementos). Popular additions include Shopify store setup, custom Canva social templates, Naming workshops, brochure design, or photography styling and art direction. These can be included during your initial proposal or added as your brand evolves.
Frequently asked questions
Quick answers to common questions. If you need more, just ask.
How long does a project take from start to finish?
Like any extraordinary creation, true design cannot be rushed—it requires time to steep. Our project timelines depend on the depth of the extraction: - Branding Básico: 4 Weeks - Branding Plus & Branding Extra (Packaging): 5 Weeks - Rebranding: 6 Weeks - Branding & Interior Design 360°: 10+ Weeks **Note: Timelines begin once the onboarding phase (brief, signed contract, and initial deposit) is completed.
What is your payment structure and options?
We operate on a structured payment plan to ensure project momentum and commitment: Standard Projects: A 50% initial deposit is required upon signing the contract to secure your spot on our studio calendar. The remaining 50% final balance is due upon final presentation approval prior to offboarding and file delivery. Payment Methods: We accept bank transfers and digital payment channels. Custom installment plans are available for our Branding & Interior Design 360° package upon request.
What final deliverables will I receive at offboarding?
At the conclusion of our process, you will receive a comprehensive, production-ready asset package: Visual Identity: Primary logos, secondary marks, brand icons, color specs, and font files organized in web and print formats (.SVG, .PNG, .EPS, .PDF). Brand Guidelines: A complete style manual outlining how to apply your identity, typography, colors, patterns, and art direction. Spatial & Physical Assets: Vector dielines for packaging, high-resolution 3D renders, spatial layouts, or environmental signage specs (depending on your selected package).
What if I need adjustments during the design process?
Refinement is an essential part of the extraction process. All branding packages include 2 rounds of adjustments built directly into the project timeline. This allows us to fine-tune the selected creative direction, color palettes, or layout details so the final result aligns with your vision.
Can I add standalone services like Shopify or extra collateral later?
Yes. You can enhance any core branding package with our Add-ons (Complementos). Popular additions include Shopify store setup, custom Canva social templates, Naming workshops, brochure design, or photography styling and art direction. These can be included during your initial proposal or added as your brand evolves.
Frequently asked questions
Quick answers to common questions. If you need more, just ask.
How long does a project take from start to finish?
Like any extraordinary creation, true design cannot be rushed—it requires time to steep. Our project timelines depend on the depth of the extraction: - Branding Básico: 4 Weeks - Branding Plus & Branding Extra (Packaging): 5 Weeks - Rebranding: 6 Weeks - Branding & Interior Design 360°: 10+ Weeks **Note: Timelines begin once the onboarding phase (brief, signed contract, and initial deposit) is completed.
What is your payment structure and options?
We operate on a structured payment plan to ensure project momentum and commitment: Standard Projects: A 50% initial deposit is required upon signing the contract to secure your spot on our studio calendar. The remaining 50% final balance is due upon final presentation approval prior to offboarding and file delivery. Payment Methods: We accept bank transfers and digital payment channels. Custom installment plans are available for our Branding & Interior Design 360° package upon request.
What final deliverables will I receive at offboarding?
At the conclusion of our process, you will receive a comprehensive, production-ready asset package: Visual Identity: Primary logos, secondary marks, brand icons, color specs, and font files organized in web and print formats (.SVG, .PNG, .EPS, .PDF). Brand Guidelines: A complete style manual outlining how to apply your identity, typography, colors, patterns, and art direction. Spatial & Physical Assets: Vector dielines for packaging, high-resolution 3D renders, spatial layouts, or environmental signage specs (depending on your selected package).
What if I need adjustments during the design process?
Refinement is an essential part of the extraction process. All branding packages include 2 rounds of adjustments built directly into the project timeline. This allows us to fine-tune the selected creative direction, color palettes, or layout details so the final result aligns with your vision.
Can I add standalone services like Shopify or extra collateral later?
Yes. You can enhance any core branding package with our Add-ons (Complementos). Popular additions include Shopify store setup, custom Canva social templates, Naming workshops, brochure design, or photography styling and art direction. These can be included during your initial proposal or added as your brand evolves.